Do you remember when that TV show came on a few years back that showed you step by step how all great magic tricks are done? It was called Magicians Secrets Revealed or something like that. I can’t remember the exact name, but the point is this: That show stirred up a hornets nest! The day after that show aired, four of the most famous magicians were shown voicing their outrage during interviews on the national evening news. These poor guys were extremely upset and angry because they witnessed first-hand while all their greatest magic tricks were being explained in full detail. They knew the “Cat was out of the bag” that “The genie was out of the bottle.” They knew their magic would no longer have the amazing impact it once did. I’m about to make a point, so please bare with me here and keep reading…
Everyone knows this famous American line: “A magician never reveals the secret”.
Well, I guess everyone knows this except for the magician standing there revealing every great magic trick there ever was. Right there on Fox TV, for the first time in U.S. history, everyone was shocked to see this magician revealing every classic magic trick that most famous magicians perform on a regular basis. Step-by-step, and in great detail, right on the big TV screen, a magician in full black disguise answered the age old question: “How did you do that?”
He broke all the rules of magic. Most important, he broke the code that all magicians said they’d never break.
Ok, I know by now you’re wondering why I keep talking about magic and magicians secrets so I’ll just go ahead and get to the point right now.
You may already know this, but sales, marketing, and advertising are very similar to magic. For instance, only a small percentage of the people in the world fully know and understand how to perform a magic show. Likewise, only a very small percentage of the people in the world know the true secrets of sales, marketing, and advertising. Even less people know how to generate anything more than 10,000 visitors a day to their website. And trying to get these people to reveal their secrets is next to impossible. Until now…
Sales, marketing, and advertising are a true art and science. And the people who have mastered this art and science are not usually willing to tell others the secrets that keep their bank accounts full of cash. They are afraid that if others find out their tips, tricks, and secrets, they will become far less effective. So they keep their mouth shut!
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