If there is one thing to be sure of in the new world of marketing, it is that social media is here to stay. Words, images, and videos have never before been able to reach such a vast audience for such a minimal price. Trends, fads, and lingo have gone from local to global to viral all in the span of just a few years. Harnessing the power of video to build your brand is necessary in today’s day and age but not just anywhere. New research and trends show that Facebook has actually surpassed YouTube in terms of the viability of brand building.
The old way of doing things
The world moves incredibly fast these days. In modern terms, 2014 is the “old way” of doing things. “Back then,” YouTube was without a doubt the go-to place for brand video content, and from there it was usually shared on platforms like Facebook. It outperformed all others by a considerable margin. But as the year wore on, a new trend began to develop. People were increasingly posting videos directly to Facebook and less to the Google-owned video giant. There was a large switch between the two for mainly one reason:
Interaction
The real advantage that social media platforms like Facebook bring is that they allow people to interact with your brand in unprecedented ways. Before this technology, brands were seen as separate from the consumer. These days you are able to make your customer a part of the experience, and that is vital to gaining a following.
Facebook outranks YouTube in all measures of interaction, and large studies by online giants like Social Bakers show that sharing and interaction on FB is far ahead of anywhere else. What this means is that a video for your brand is better off here than with another platform. You can respond to comments from users, gain new followers from sharing, and post pictures, stories and of course videos pertaining to your products for millions of people to see.
The power of video
Not only are videos much more likely to be shared on Facebook, but they are more likely to deliver. Facebook claimed that videos were to deliver 1.2 billion people to small and big businesses’ websites in 2014, and more in the coming years. On top of that, since June of last year, there have been 1 billion video views daily. That is staggering. With a properly produced and optimized video on Facebook, you have the power to not only make sales but to grow your brand. Do not wait on this opportunity any longer.
Social media has changed everything from the way that we socialize to the way that we consume our news. It has even changed the way we interact with brands. Facebook is now the best platform to advertise for your brand using video – surpassing even YouTube. With a great brand video backed by the right strategic planning, SEO and digital marketing techniques, your business can reach new heights.
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