Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division.

The team is led by Jason Dodge as managing director, and will be dedicated to helping advertisers maximize first-party data usage for audience segmentation and media activation.

Dodge joined Kantar in 2018 as a data solutions expert for the Americas. Earlier he served at Wunderman Data and Epsilon.

Kantar is owned by WPP and Bain.