Steve HammLanding page optimization is an underrated aspect of online marketing. If you want to give customers an efficient option to learn about your business and your products, then you need to include a landing page on your website.
There are multiple types of landing pages. Businesses often include product-centric ones to provide consumers with as much information as possible.
A recent Practical ECommerce article explains the function and significance of product landing pages:
“The actual purpose of the landing page, though, is to simplify the process of understanding how a product looks, what it does, how one uses it, and how the consumer benefits from owning one. And all these components should be quickly apparent — that means minimal scrolling on desktop computers and tablets. The goal is to inspire the shopper to take the next step.”
Another type of landing page is one that’s focused on content. If you practice content marketing and have already shared multiple blogs and articles, then you should consider creating a landing page.
A landing page is where you organize all your content. All you do is add links to your blogs and articles to make it easy for customers to find your relevant content. This also shows prospective customers that your business is active.
An important aspect of landing pages is optimizing them for SEO. It’s one thing to improve the customer experience, but it’s even better to increase your page rank on Google. With landing page optimization, you get to do both.
It’s important to include a landing page on your site to provide users with a cohesive experience. Consider adding one for your products and one for your content so users don’t have to search all over your site for information. Optimizing your website landing page can increase conversions exponentially. More leads for your business equals more sales.
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