Lead gen tactics for B2B: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how to improve prompts to get even better answers from me.

Prompt:

What’s the best campaign tactic today for new contact discovery?

Answer:

In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 

1. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. This could include blog posts, white papers, webinars, or infographics. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry. 

2. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. This not only helps in gathering new contacts but also qualifies them based on their interest in your offerings. 

3. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns. With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. 

4. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. 

5. Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. 

6. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. This can help you discover new contacts through word-of-mouth. 

7. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. By integrating these tactics into a cohesive strategy, you can effectively discover and engage new contacts, ultimately driving growth for your organization.

Updated prompt:

Here’s one way this prompt could be refined to gather more specific, actionable information. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the Demand/Lead generation expert. There are many possibilities, depending on the human user’s industry and main objectives:

• Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. Please list three low-cost lead generation tactics to grow new contacts, and please list any martech tools that help execute these strategies. For each tactic, list KPIs and how to improve them. Also, please keep the language simple.

The key elements and enhancements to this prompt are as follows:

(Task)

Please list three low-cost lead generation tactics to grow new contacts and please list any martech tools that help execute these strategies.

(Context)

You are heading lead generation for a B2B financial services company

(Format)

Please list three low-cost lead-generation tactics…For each tactic, list KPIs and how to improve them.

(Tone)

Please keep the language simple.

Updated answer:

Sure! Here are three low-cost lead generation tactics for a B2B financial services company, along with martech tools, KPIs, and how to achieve them:

1. Content marketing

Tactic: Create valuable content like blog posts, guides, or infographics that address financial topics relevant to your audience.

Martech tools:

• HubSpot: For content management and analytics.
• Canva: For designing graphics and infographics.

KPIs:

• Website traffic: Measure the number of visitors to your content.
• Lead downloads: Track how many people download your resources.

How to achieve:

• Promote your content on social media and through email newsletters.
• Use SEO best practices to improve visibility in search engines.

2. Email marketing

Tactic: Build an email list by offering a free resource (like a financial checklist) in exchange for contact information. Send regular newsletters with insights and tips.

Martech tools:

• Mailchimp: For creating and managing email campaigns.
• ActiveCampaign: For automation and segmentation.

KPIs:

• Open rate: Measure the percentage of recipients who open your emails.
• Click-through rate (CTR): Track how many people click on links in your emails.

How to achieve:

• Personalize your emails to increase engagement.
• A/B test subject lines and content to see what resonates best with your audience.

3. Social media engagement

Tactic: Use LinkedIn to connect with your target audience. Share industry news, engage in discussions, and participate in relevant groups.

Martech tools:

• Hootsuite: For scheduling and managing social media posts.
• LinkedIn Sales Navigator: For finding and connecting with potential leads.

KPIs:

• Engagement rate: Measure likes, comments, and shares on your posts.
• Connection requests sent: Track how many new connections you make.

How to achieve:

• Post regularly and interact with comments to build relationships.
• Join and contribute to LinkedIn groups related to financial services to increase visibility.

By implementing these tactics and tracking the KPIs, you can effectively grow your contact list while keeping costs low.

Now it’s your turn to give MarTechBot a try. It’s free and includes multiple expert personas to choose from, as well as an image generator.

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