You may not realize it but those six-figure marketers and social media rockstars don’t do everything themselves. Smart entrepreneurs surround themselves with smart people who can help them attain their goals. You can learn from these smart business owners and build your social media team, right from the start.

Now that you know one of the biggest secrets about successful social marketing, you can start building your team. But first, you’ll want to learn how to set goals, hire people that are a perfect fit, evaluate results, and set goals.

Define Your Social Media Goals

The first thing you must do in order to put together the right team for your business is to define your goals for your audience, products, services, social engagement, and more. Setting goals is important because you need to set conversion goals that are numerical so that they can be easily tracked.

Let’s look at some examples:

• Audience – You’ll need to know who your audience is, what they need from you, and where they hang out. Plus you’ll need to know how big the entire audience is so that you can know how many you can attract to your social media networks and what is a reasonable budget to capture as large a percentage of the total audience as possible.

• Products – If you’re selling products, you need to know how many you need to sell to break even. Entrepreneurs can use a breakeven analysis to set the best price for their product. Harvard Business Review has a great breakdown of the process.

• Services – Many service providers don’t realize the importance of a strong social media presence. But, remember, customers buy from people that they know, like, and trust. Whether the customer buys a shirt or a laundry service plan, that fact holds true.

You have probably heard the now famous quote from Bob Burg: “All things being equal, people do business with, and refer business to people they know, like and trust.” How do you do this with someone you don’t know? A strong social presence can help you build those relationships.

• Engagement – One of the goals of all social media interaction is Engagement can lead to sales faster than other methods because of the emotional and trust factors. If you interact and engage using the right social media strategies, your business will flourish. You will need help to do this. Finding the right service provider who understands the importance of real-time engagement can make a huge difference to your reputation and your bottom line.

Anytime you have any conversion goals, you need to look for an expert. For example, if you want to make more sales, find a social media expert who is good at creating ads, landing pages, and then translating that into social media promotions or campaigns.

This is part one of building your social media team. Bookmark us and be sure to read the next step. If you are ready to get started, download our handy checklist below.

About The Author

Karen Repoli