Leveraging Amazon’s Success To Grow Your Business [Infographic]

Brian Wallace — January 17, 2018 Follow @nowsourcing

— January 17, 2018

Amazon is a powerful force, and leveraging that proven power can help you to grow your small business greater than you could do it alone. There are many different opportunities for small business owners to forge alliances with the retail giant, but being an online seller is probably one of the most profitable. Imagine taking your corner store and expanding its reach to the farthest ends of the Earth. You don’t have to choose between being a mom and pop retailer or being a massive online retailer anymore – Amazon can help you to do both.

Most people know about things like books, e-readers, and Prime when it comes to Amazon. You know you can buy just about anything under the sun from the online retailer. But unless you are a seller too you may not realize how many people and companies make up their vast army of sellers. In fact, 40% of sales come from third party vendors, and Amazon’s cut alone in 2016 was $ 23 billion. There’s a lot of money to be made by leveraging one of the most powerful selling platforms in history.

It may surprise you to learn that sellers are raking in plenty of money just by selling on Amazon. Seller stats break down this way:

• 0.6% make $ 50 million a year
• 2% make $ 10 million a year
• 13% make between $ 1-10 million a year
• 36% make between $ 100k and $ 1 million per year
• 49% make less than $ 100k a year

The top two categories are home and kitchen and toys and games, but the platform is so far reaching that any category will give you the opportunity to get your wares in front of millions more customers than you could do on your own. Learn more about how Amazon makes its money from this infographic and start thinking about how your business could leverage its power.

Infographic image source: Sellbrite

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