Update Friday, 12:30 p.m. ET:
After rumors swelled for several hours, Elon Musk finally announced on Friday that he has named Linda Yaccarino, a longtime executive at NBCUniversal, as the new chief executive of Twitter. According to Musk, Yaccarino will handle the business side of the company while he focuses on product design and technology. NBCUniversal announced Yaccarino’s departure earlier today.
Original story:
For many Twitter users, (May 22, 2023) was the first good news about the platform they’d heard in ages: Elon Musk announced that he had found a new CEO for Twitter. “Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!” Musk wrote on his platform.
But besides the “she” pronoun indicating the new CEO’s gender, Musk didn’t reveal any more information about who, exactly, he had hired. However, media outlets including CNBC have reported that Linda Yaccarino, NBCUniversal’s advertising chief, is in advanced talks for the role. Here’s what you need to know about Twitter’s potential new CEO:
So is Yaccarino a good pick for the job? She certainly seems to be a wise pick—if this is who Musk has indeed chosen. Yaccarino is an expert in advertising and has over a decade of experience and relationships with some of the largest advertisers in the world. Twitter desperately needs someone like that.
Ever since Musk first took over Twitter in October 2022, advertisers have fled the platform. Not only could a new CEO incentivize advertisers to give Twitter another look, but Yaccarino as CEO would speak their language better than anyone.
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