Darnelle O’Brien — October 26, 2019 Professional social networking platform, LinkedIn, has continued its radical revamp with the release of even more features.
More targeted advertising
Last week, LinkedIn announced the much-needed overhaul of the ad platform, allowing advertisers to drill down more specifically to target ads to specific characteristics like top industries, years of experience or company sizes for your audience.
LinkedIn explains:
“When combined with contacts you’ve uploaded to Matched Audiences, you can be sure that you’re not only serving ads to the specific prospects you’re trying to reach, but that you’ll have the demographic insights to deliver the content and creative mix that will resonate with them.”
This functionality will better direct your ad spend and messaging towards the people you most want to reach.
Boolean Logic
The prayers (AKA shouts and screams) of marketers have been answered with LinkedIn introducing “Boolean Logic” which uses ‘and/or’ qualifiers to refine ad targeting.
We’ll let LinkedIn explain:
LinkedIn reintroduces LinkedIn Events
(just like Facebook but on LinkedIn)
B2b marketers sighed a collective sigh of relief last month when LinkedIn started its roll out of LinkedIn events pages. For those of us that were working with the platform back in 2008, you may remember the old version which pretty much flopped.
It’s now back bigger and better, and the organiser functionality should finish rolling out in the next month or so, giving users the ability to organise their own events (not just participate as an attendee)
More information from LinkedIn here.
LinkedIn pushes more link-ups.
LinkedIn has rolled out some new features to help you link in with your networks when you need some work done. Some of the new tools include a ‘Search for Help’ function as well as a simple process so you can get recommendations even faster. Check out the simple steps here.
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