Gavin O’Malley @mp_gavin, (March 20, 2015)
Expanding its mobile efforts, LinkedIn is rolling out a new Job Search app for Android users. The app features left and right-hand navigation menus and an action bar at the top of all main pages.
“Having your job search at your fingertips can help the entire experience feel more manageable,” Daniel Ayele, a product manager at LinkedIn, explains in a new blog post.
Thanks to a successful mobile shift and international expansion, LinkedIn recently posted strong quarterly earnings. Year-over-year, revenue for the fourth quarter rose 44% to $643 million on earnings per share of $0.02.
During the quarter, LinkedIn’s Marketing Solutions products generated $153 million in revenue — an increase of 56% compared to the fourth quarter of 2013. Marketing Solutions revenue represented 24% of total revenue in the fourth quarter of 2014, compared to 22% of total revenue in the fourth quarter of 2013.
Analysts were roundly impressed by LinkedIn’s recent performance. “We would continue to be buyers [of LinkedIn stock],” Pacific Crest analyst Evan Wilson wrote in a note to investors.
Looking forward, LinkedIn said it expects revenue to range between $618 million and $622 million in the first quarter of 2015. For the full year, it predicts revenue to range between $2.93 billion and $2.95 billion.
Among other efforts, LinkedIn also recently began letting businesses target potential business clients beyond its borders. A recently launched LinkedIn Network Display is helping brands reach professional audiences with display ads both on LinkedIn and off-platform across thousands of publisher sites.
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