Cormac Reynolds — February 22, 2017 Social media marketing can be a very efficient way to grow a business. However, it is important to note that while you do not have to invest much into this marketing if you do not do it correctly it can be detrimental. There are some tips that you can use to ensure that you have the correct social media marketing strategy for your ecommerce business.
Before looking at the tips you should consider some statistics from Pingdom, a social media monitoring site.
- 47% of men and 53% of women will use social media websites.
- 61% of the active users on Facebook are middle-aged and older with the average age being 37.
- People in the age range of 18 to 24 are not on any particular social media site and are spread across a number of sites.
Have Content Optimized For Social Media
Keyword research will help you with social media. If you are looking to increase the visibility of your posts you need to know what the high conversion keywords are. Using these keywords will help your target users find your content when searching social media.
You should run some keyword research campaigns to determine which keywords are being used in your niche. Once this has been done, you can strategically incorporate them into your social media posts while conveying a message to your audience. It is important that you keep in mind the fact that your posts will be seen by busy users who generally skim the content. You need to ensure that you add visual enhancements to the posts which will catch the eye of your audience.
Share The Right Thing At The Right Time In The Right Place
A lot of people do not realize that you need to be very careful when you are putting content out on social media. A single wrong move in your marketing can backfire and cause a lot of problems that you want to avoid. As social media has become part of our lives we have also become wiser to the way we use it.
This means that sending a direct sales pitch to your users is generally going to do more harm than good to your business. You should look at sharing useful and valuable information with your followers which help them improve their lives in some way. One of the best ways that you can get people hooked to your social content is to provide educational, entertaining and informative content with them. Putting your audience’s needs above your own is the best route. Here is a guide for the best times to share on social media.
Always Avoid Overselling
A lot of businesses that have problems engaging with their social audiences are guilty of being too self-serving in their content. While sharing a special sale or information about new items is a good idea, these posts should only make up a small part of your overall content. You need to look instead at engaging your audience without trying to sell them something.
A mixture of contests, inspirational information and tips will help you with this. You should look at encouraging discussions and have your followers ask you questions or share ideas. Marketing experts recommend that you have an 80:20 ratio for your content where 20% is promotional and80% is engaging informative content. You need to think about what your customers want and try to get in touch with their interests even if it is slightly off your business.
Leverage The Social Sharing Buttons
You need to have a sharing widget on each and every product that you are looking to sell because this will work in your favor. Many social media users like to share products that appeal to them so their friends can see what they are looking at or they can remind themselves about the product through their timeline. Of course, you will need to ensure that the social sharing buttons are placed correctly and should be in a prominent and accessible area of your webpage.
Exploit The Power Of Visual Content
A picture is worth a thousand words and you can easily exploit this when you use the right picture for social media. Image based content on social media will generally work better than text-based posts because images grab the attention of the user and at the end of the day the interaction you receive from customers matters. If you have textual information to share you can incorporate this into an image with ease. There are many examples of how interesting facts highlighted by images can add an edge t your marketing efforts.
Measure And Improve
One of the best things about social media marketing is the abundance of information about how your campaign is doing. It is possible to easily measure the effectiveness of your marketing across a number of different platforms. Using this information you can determine when the best time to post is and the content that is getting the most engagement. It is possible to then use all of the data to refine your marketing strategy through experimenting with your campaigns.
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