Susan Gilbert November 26, 2021 
Today I have some live streaming video tools to help you improve your brand presence online.
Video content is now the number one way to building a brand online. With an interactive broadcast you can quickly attract an interested audience. By taking advantage of live streaming tools you can host your own podcast or webinar. Would you like to get your live video off to a successful start? Take advantage of these resources, and let me know how these work for you!
1) Professional quality streaming – Wirecast by Telestream
Broadcast your live videos in a high quality format. Wirecast by Telestream is a great way to capture, produce, and stream your videos without the need for a high end production studio. In addition to your video camera you can also turn your iPhone into a live recording device. Share directly on social media as well as save recordings for later viewing.
2) Live video meetings – Google Meet
Reach your viewers and customers instantly with this free resource available for Google Chrome or through your account. Google Meet allows users to start a group conversation, have private video chats with customers, and more. Use this tool to create a better connection with your prospects as well as your team in an encrypted and safe portal that helps stop hackers from breaking into your conversations.
3) Connect with your audience in real-time – Facebook Live (Meta for Media)
Build a larger brand audience with live video from your Page or profile. Facebook Live can help your business stand out with broadcasts such as a teaching webinar, interviews, and more. This is a great way to attract more followers and create a meaningful conversation.
4) Open source live streaming – Open Broadcaster Software
Would you like to start a broadcast without expensive software? OBS is free software for PC, Linux and Mac users, which allows for recording and broadcasting your live videos. The developers have also created an API, which allows other developers to create their own plugins to better control the streaming experience on social media. Features include screen capturing, simultaneous scenes, an audio mixer and more.
Hopefully you will find these live streaming video tools useful to your digital marketing strategy. Are there any that you would like to add as well?
Have fun with these tips and tools.
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