Anthony Carranza — June 18, 2017 
For some marketers and business owners, a carefully planned along with an executed email outreach campaign is the next best thing since sliced bread.
Not only can outreach campaigns help companies skyrocket their sales to new heights, but they can even get more traffic. In addition, form strategic partnerships with industry specific influencers that can help them establish their company. That’s how massive of an impact email outreach campaigns can be to a business.
However, despite being an advocate of the marketing method, we have to be bluntly honest with you about the nuances of choosing this marketing method. Not only can the whole process be tedious, but it can also be time-consuming, let alone complicated to manage that is if you don’t have the right email outreach tool.
In this guide, we are going to compare three of the best email outreach tools in the market. If you’re about to start an email outreach campaign and are oblivious about which tool to use, then you’re in the right place. Let’s dive in.
1. Mailshake
Despite the tool’s simplicity and user-friendliness, Mailshake can get you the leads, sales, or relationships with industry experts that can help you grow your business. Such is the beauty of Mailshake.
Once you log into Mailshake, one of the first things that you’ll notice is how easy it is to navigate around the platform.
You can upload your list in bulk to make it easier for you to start sending outreach messages.
When you’re done uploading your list and naming your campaign, you can start creating your email messages.
Here’s how their web editor looks.
The page’s elements look very easy to understand, doesn’t it?
As you can see, you can compose three different emails from within the page:
- Add Reply: The feature allows you to send multiple images if the recipients do not reply.
- Add Drip: -Let’s you send the email messages regardless.
- Add on Click: Lets you send an email if the recipient clicks a link in your message.
Mailshake also has truckloads of carefully crafted email templates.
While these templates are certainly usable, be sure to customize them to make sure that the messages fit perfectly to your business dynamics or to the goals that you are trying to accomplish out of your email outreach campaigns.
Of course, these are just some of the many functions and features of Mailshake. If you’d like to explore Mailshake’s features even further, then you can sign-up for an account.
Another important aspect worth mentioning about Mailshake is how it costs only $ 9 per user per month. Not only that, but the tool also has a 30-day money back guarantee program that you can take advantage of if for whatever reason you feel that it isn’t a good fit for you.
2. Ninja Outreach
There are a lot of things that Ninja Outreach can do for you. In addition, it can help you with managing your email outreach campaigns, the tool can also help you with social and content prospecting (among other things).
Let’s say you don’t have an email list yet. Nevertheless, you’re looking to come-up with a list of prospects to send outreach messages to. To do this, you can use Ninja Outreach’s Content Prospecting feature, or its Social Prospecting feature.
Look at the demonstrate the pages that you can see when using the Content Prospecting feature.
As you can see from the page, the tool has several customizations features to help you get a better list of people (or content) that you can refer to for prospecting.
Here’s an example:
Once you find a person (or content) that you think is worth reaching out to, then save or add the person to your list by clicking the blue “+” button.
While the process described above will help you build your very own list, there is a way for you to import your list if you already have an existing one.
To do this, just go to the “List Management” tab, click “Create a List,” then import your file.
Once your list is ready, you can start setting up your email messages (Ninja Outreach has truckloads of templates), then start sending them.
Ninja Outreach has four pricing packages:
- Blogger: $ 69 per month
- Small Agency: $ 99 per month
- Large Agency: $ 249 per month
- Enterprise: $ 599 per month
Visit their pricing page to learn more about what each package has to offer.
3. Quickmail
Quickmail has truckloads of features and here are the following: you can create events, tasks, setup your email list, add tags, labels, and set up DNCs (Do Not Contact) on specific domains. All of these features can help you, or any marketer or business owner setup and manage your email outreach campaigns better.
However, because of all the features that Quickmail has, the tool can be quite overwhelming to look at. That being said, those who are new to marketing might not appreciate the beauty of the tool. Let’s look at how the platform looks from the inside. Once you are done signing up, you’ll then be taken to the Dashboard.
Here’s how the dashboard looks:
While there are several ways that you can get started with Quickmail, here’s a workflow that you can use:
- Import your prospect list. Or add them one by one. Try to enter as many details as you can about your prospects (e.g., their company name, job title, etc.)
- Setup your email messages.
- Setup your sequence.
Depending on how elaborate your email outreach campaign is, you might have to add a couple of steps before or after, which is mentioned above. However, for the most part, the three steps alone should be enough to get you started initially.
To add your prospect lists, just click the “Prospect List” menu on the left sidebar. Click the blue, “Actions” button, then choose whichever option is appropriate.
To create a Sequence, just click the “Sequence” drop down option on the left sidebar. Then click “Sequence List,” click the blue “Action” button, then click the “+ Create Sequence” button.
Once your Sequence is created, you can now start creating the email messages within your Sequence. To do that, open the Sequence that you created, then click the “Add E-Mail Variation.” You will then be taken to the page where you can start creating your email message.
As for Quickmail’s pricing, they have two pricing plans: The Basic Plan for $ 49 per user per month, and the Pro Plan for $ 69 per user per month.
Conclusion
In terms of user-friendliness and the tool’s ability to bring in real value to the company, Mailshake was chosen as the winner.
While Ninja Outreach and Quickmail certainly have their obvious merits both tools can be quite overwhelming.
Mailshake, on the other hand, doesn’t have an overwhelming feel to it, yet it still has the essential features to bring in truckloads of sales and leads.
What’s next?
What email outreach marketing tools have you been using to grow your business?
If there are other tools that you’d like us to review, then please tell us about the tool in the comments section below.
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