Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity.
There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you don’t make time for your wellness, you will be forced to make time for your illness.”
This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies. In the rush to deliver results, it’s easy to overlook the importance of one’s own well-being.
The toll of overwork
Twenty years ago, I was a management consultant working long days with weekly travel. During one stretch, I was onsite at client headquarters in New Jersey and away from the office (and from family) from Monday through Thursday.
When I wasn’t traveling, my commute to work was often an hour or more because I lived in one of the most congested cities in the country. The stress and hours of the job led to terrible eating and sleeping habits. I’d eat whenever and wherever I could, at whatever hour I managed to take a break.
Because of the schedule, finding time to exercise was close to impossible. If I did have the time, I’d be too exhausted to do anything. As a result of this lifestyle, I gained 25 pounds but was in total denial that this was happening. My wife noticed, though, and encouraged me to get a physical. When I went to my appointment, the doctor told me I needed to drop some weight, and I was actually offended by the comment.
This period of time in my life is now affectionately referred to by my kids as my “Fat Dad” phase. Being many years removed from it, I can only now see the truth. It wasn’t until my pending 40th birthday when a friend suggested we’d celebrate the occasion by running a triathlon, I started to seriously consider the state of my health.
The modern grind: Balancing family, career and well-being
I am sharing this because I know I’m not alone.
By your early 30s, you’re often married with young children and in the period of your career where you may have settled into a job or profession. You’re grinding away and focused on making a name for yourself. This newfound status of “family provider” often becomes the primary focus. In a sense, you sacrifice your own well-being for that of the family.
Why am I talking about this now, 20 years later? Because (November 21, 2024), I did something I never would have done back in those stress-filled days.
As the expression goes, “As you get older, you don’t need to set an alarm because your troubles will wake you.” I awoke thinking of a big presentation only a few hours away. After having my coffee, I left the kitchen, but instead of heading directly up to my office, I went for a run.
During the 45-minute route around our neighborhood, I organized the presentation in my head and thought of two new slides I needed to create. After showering, I put the finishing touches on the presentation in ten minutes.
Twenty years ago, I would have commuted the hour to my office, stared at my computer for a couple of hours, and tried to figure out how to complete the presentation. As I ran, I thought about how my approach to completing tasks like this has evolved in terms of efficiency and the impact on my health.
Building a healthier routine, avoiding old habits
The silver lining of COVID-19 was the ability for employees to work remotely. According to the Association of Psychological Science, this period of time offered a whole host of mental and physical health benefits. Among them were reduced stress levels from not having to commute to the office and avoiding toxic co-employees in the workplace.
Another benefit was the ability to have greater control over your time. We can’t avoid Zoom calls but can take breaks throughout the day when needed. A chance to walk around the block, work out at the gym and perhaps eat a healthier meal. According to the National Bureau of Economic Research, remote workers, on average, saved 72 minutes daily, which was then redistributed toward work-related tasks (40%), leisure time (34%), and childcare (11%).
Now, with the return to the office, old habits may also return. Cortisone levels may increase from the stress of the commute and the office environment. Office routines will return, grabbing a bite to eat if/when there is time, from whatever location is convenient. Feeling like there isn’t enough time to accomplish everything we need may reignite the anxiety of years gone by.
But just because you may be returning to an unhealthy environment doesn’t mean you have to become a victim. Much has changed since companies have become much more aware of mental wellness and the impact of long hours on the well-being of their employees. The recent announcement by major investment banks to limit the hours of junior employees is the latest example.
Additionally, a slew of apps and wearable devices can help combat the routine and bad habits of the typical workday. All of this is great, but it still comes down to you. Acknowledge when you’re feeling overwhelmed.
There’s always tomorrow
Be conscientious of creating a balance between stress and stress relief. Take advantage of the resources available to you, and don’t be too proud to admit to yourself (or others) that you might not be able to get it all done in a day.
One of the best pieces of advice I was given happened in my late 20s. I was newly married, working full time, going to grad school at night and totally stressed out.
I asked a colleague who was a single mom and managed close to 200 employees (another 200 kids, as she would say) how she was able to do it. She said, “I do as much as I can… and then there’s tomorrow.”
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About the author
His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.
Along the way, he’s been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.
Scott has been a member of the Gartner for Marketing Leaders Council and he writes a monthly column for several publications on business marketing. In the past, he has been a regular contributor to publications such as Forbes, Fortune, Adage, the Huffington Post and he has contributed to various books on marketing. Additionally, his work on sales and marketing integration was made into a Harvard Business School Case Study and is taught at leading business schools across the nation.
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