Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Disqus Expands Sponsored Comments Test After Initial Trial Online commenting platform Disqus announced it’s been testing a native ad product in the form of Sponsored Comments and will be expanding the test “based on early, promising results”. The Sponsored Comments appear at the top of discussion threads for publishers that opt-in to advertising on Disqus.”A Sponsored Comment can use all types of media […]
- Facebook Goes After Like-Baiters And Link-Spammers With News Feed Update Continuing its quest to improve the quality of content on users’ News Feeds, Facebook today announced changes that it said will reduce the visibility of pandering posts and outright spam. Facebook has set its targets on publishers of Pages “that deliberately try and game News Feed to get more distribution than they normally would.” The […]
- Fashion Brand Leverages MySpace Angle Selfie To Sell Cosmetics Did you know the word “selfie” has been added to the Oxford Dictionary? And not because Ellen Degeneres took that selfie at the Oscars or because President Obama took one or even because the Pope did. Nope. It’s in there because billions of people all over the world have been doing so since the advent […]
- Want Google Glass? Google’s Selling It For One Day On April 15 Although a wider consumer launch of Google Glass is still expected to happen later this year, the Glass Explorer program is running along and slowly getting bigger as Google occasionally sends out additional invites to interested people. It’s going to get a little bigger next week, too, as Google forgoes the invite process and opens […]
- BrightRoll Names Former Facebook VP Beth Steinberg Vice President Of People Video advertising platform BrightRoll announced this week it has appointed Beth Steinberg to its executive team as Vice President of People. Formerly the VP of human resources for Facebook from 2006 to 2007, Steinberg will play an active role in BrightRoll’s organizational development, employee engagement, as well as helping grow its staff. “Beth’s leadership and […]
- Google Imparts “Not Provided” On Ad Clicks, A Day Later The Industry Exhales After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads. The move means Google will treat the search query referrer data in ad clicks via secure search the same way they have been for all organic clicks since last year. The actual […]
- IBM To Acquire Marketing Solutions Provider Silverpop For Undisclosed Amount IBM released a statement today confirming it has entered into an agreement to acquire email and marketing automation solutions provider Silverpop for an undisclosed amount. Originally launched as an email marketing company, Silverpop has evolved its offering to include marketing automation and personalization solutions. Listing brands like Mazda and Stonyfield Farm as Silverpop customers, IBM […]
- IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB […]
- Dove’s New “Beauty Patch” Ad Tells Women Low Self-Esteem Issues Are All In Their Head Hoping to catch the viral success of its original “Beauty Sketches” campaign, Dove has launched a new “Patches” ad built on the premise that women’s self esteem issues are all in our head. In the new ad, “Psychologist and distinguished scholar at Columbia University” conducts a research project, inviting women to use the “revolutionary” RB-X […]
- Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. […]
- 3 Pinterest Tips That Will Make You Better At Your Job I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it — you don’t want your employees wasting their time scanning Facebook for the latest from their not-so-closest-friends or shopping for nail polish on Pinterest. But I’ve always thought that […]
- VIDEO + SLIDESHOW: How The Data Analyst Will Revolutionize Business Decision Making With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business analytics will go through a radical transformation in the next few years. Today, analytics practitioners influence business decision makers. In the future, analysts will own business decision making. How will this affect the way marketers […]
- Buffer’s iOS App Upgrade Gives It The Power Of The Desktop Buffer, the social media scheduling and discovery tool, upgraded its iOS app today and says it now offers most of the features of its desktop client. Like Klout, which also released an iOS app upgrade this week, Buffer touts its service as solution for people who want to boost their social media activity without spending […]
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