In a possible harbinger of the entire holiday period, 29.88% of all ecommerce products were on sale the first week of November, according to a global report by DataFeedWatch by Cart.com.  

The average discount value was 33% — only a moderate 3.39% lift from the April period, and not what market experts predicted, the report states. But the amounts differed between product categories:

• Software — 41.67% 
• Office supplies — 36.39% 
• Toys & games — 33.17%
• Hardware — 23.46%
• Food, beverages & tobacco — 23.12%
• Business & industrial — 22.05%

The study also found that 60.45% of furniture offerings were discounted on November 1, versus 2.46% of books/media.

The study covers 14,000 online stores across 60 countries.

 

There was an average discount value of 33%, DataFeedWatch by Cart.com reports.