Brian Katz has joined MRI-Simmons as vice president of advanced advertising.

He joins from TV measurement service 605, where he was senior vice president of sales, and previously held senior sales and research roles at Magid, TiVo, NBC Universal and Paramount.

MRI-Simmons, a joint venture of research giants GfK and SymphonyAI Group, is one of the main sources for data, insights and consumer trends used by advertisers and agencies to plan media buys.

MRI-Simmons is one of the main sources for data, insights and consumer trends used by advertisers and agencies to plan media buys.