Susan Tucker July 21, 2020 It is impossible to ignore that COVID-19 has completely upended the world we live in. Times are dramatically different now than they were just seven months ago.
As we learn to live in this new reality, we must figure out how to adapt and overcome. This is especially true when it comes to how we handle business. One area of your business that has likely been impacted by the pandemic is your social media presence.
As you try to manage your social media marketing over the next few months, consider taking a few tips from this guide to help your social media profiles stand out amongst the competition.
Know Your Audience
Right now, more than ever, it is imperative that you know your audience. Your audience should dictate what type of content you are producing. If your audience traditionally is aloof towards your content, do not force more content upon them just because of COVID-19.
The best way to gauge your follower’s opinions on your content is to look at the past performance of your posts. Each platform will offer a free analytics tool that every business page can use. These tools will range in complexity, accuracy, and relevance.
To better understand how your social media posts are performing, we recommend using Hootsuite’s analytics tools offered in their paid social media plan. Hootsuite will connect with all of your social media outlets and put their data in one convenient place. Some metrics to pay extra attention to are: clicks, comments, reach, and shares.
Tell a Story
The best marketers know how to tell a story. Stories connect with consumers on a more personal level, thus making them more likely to resonate with your brand. As you approach your social media marketing during these more sensitive times, try telling a story with your messaging.
A story can be conveyed about your brand’s impact in a few different ways.
- Tell a story through a video series. Consider highlighting a hardworking employee, or your company’s impact in the community.
- Post Longform content more often. Longform pieces feel more personal and will give you more space to convey a message.
- Conduct an interview. Q&A sessions make for intriguing content, but they also can be helpful when trying to drive a narrative about your company.
Storytelling is a great way to connect on an emotional level with your audience. As people look for an escape from the doom and gloom of the world, your content can be that escape.
Upgrade the Department
Right now is the perfect time to invest in your marketing department. While usually marketing is the first thing to be cut when times are tough, this situation is different. People are stuck home with nothing to do,so they are turning to their phones and the internet for entertainment.
As everyone takes to social media for their entertainment, you will be competing against every other company to grab the attention of the consumers. Now is the time to invest in the work you are putting out. A small business loan could help you level up your social media marketing efforts in two different ways. Before applying for a loan, be sure to know a few financial facts about your company including your business credit score as well as your monthly revenue.
The first way to improve your marketing department is to invest in your equipment. New cameras, editing software, laptops, and all the accessories needed can cost a pretty penny, but truly make a difference in the look of your content.
The other way we recommend using your small business loan to improve your marketing efforts is to hire a full-time social media marketing professional. It is time to hire a social media guru if you do not already employ one. Adding a whole new position will cost money, but the work a whole new person can bring to the table will be worth it.
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