Now you can move Google Analytics properties to other accounts in two steps

Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another.

With the new property-moving capability, all users can now move Analtyics properties, and the views nested in them, to different accounts in a simple two-step process. Once a property is moved, it will have feature parity with the other properties in the account.

For example, clients that had their accounts created by agencies will now be able to move their property out of an agency account and into one controlled by the client.

An added benefit for Analytics 360 (formerly Analytics Premium) users is new roll-up reporting that allows users to aggregate data from multiple properties into one account.

How to move a property

To move a property from one account to another, the user has to have administrator access to both accounts.

Go to the “Property Settings” page under the Admin section in the account that is being moved and click “Move Property” in the top right corner.

After clicking the Move account button, use the drop-down on the next screen to select the destination account from the list of accounts available through your login.

Then choose whether to keep the property’s existing user permissions or replace them with the user permissions of the destination account.

Google says the move may take a few minutes to finalize. For more details, see the Google support page on property moving.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.