Hi, Welcome Welcome back Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features. Constantine von Hoffman on September 18, 2024 HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI … Continue reading HubSpot unveils Breeze, its ‘complete AI solution’
Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions. Stephanie Trovato on September 18, 2024 Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether … Continue reading How to use micro-moments to capture customer intent in real-time
Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl. Chris Wood on September 18, 2024 This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, … Continue reading CTV viewership rebounds to near pandemic-era levels
Reddit Users Challenge Google, Sending Business Owners A Message by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2024 One in four retail small business owners use Reddit as part of their marketing strategy, compared with 1 in 5 of those that own businesses in information and 30% of those operating in professional services. And one in 10 … Continue reading Reddit Users Challenge Google, Sending Business Owners A Message
Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Gene De Libero on September 18, 2024 As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if … Continue reading How CX transforms marketing from cost center to revenue engine
September 18, 2024 Employees are sick of surveys. Here’s the ultimate guide for how to fix them Employee surveys are incredibly common. But many employees who are asked to take them are concerned about privacy, a lack of trust, and poor survey design. Back in 1996, employment lawyer Karen Michael was added to a new … Continue reading Employees are sick of surveys. Here’s the ultimate guide for how to fix them
Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Kate Gundlach Roberts on September 17, 2024 Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data improves campaign planning, resource management, … Continue reading 5 ways to use project management data to increase marketing ROI
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024 My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution
September 17, 2024 Influencers shared their ‘hack’ for using FaceTime to babysit their kids on a cruise, then all hell broke loose Controversy erupted after Abby Howard said on Instagram that she and her husband were leaving their children in their room during a cruise to go to dinner elsewhere on the ship. BY Eve … Continue reading TikTokers Matt and Abby Howard’s cruise ship controversy, explained
SMBs Face Inflation Troubles, As Consumers Reduce Spending by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2024 Holidays have become the most stressful time of the year for small and medium-sized businesses, not just consumers. Pressures around inflation and the state of the economy are causing concern for small business owners ahead of the upcoming … Continue reading SMBs Face Inflation Troubles, As Consumers Reduce Spending
