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Uber is launching a blue verification badge. Here’s how riders can get a social media-style checkmark

Uber

Hi, Welcome Welcome back September 17, 2024 Uber is launching a blue verification badge. Here’s how riders can get a social media-style checkmark In a new system aimed at providing better safety, the ride-hailing service will cross-check passenger account information with third-party databases. BY Jennifer Mattson In an effort to make ride hailing safer and easier, … Continue reading Uber is launching a blue verification badge. Here’s how riders can get a social media-style checkmark →

Google adtech antitrust trial: Everything you need to know

Advertisement Technology

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. Anu Adegbola on September 17, 2024   Google is on trial for allegedly abusing its dominance of the $ 200 billion digital advertising industry. The U.S. Department of Justice … Continue reading Google adtech antitrust trial: Everything you need to know →

The need to address transparency in content marketing today

Content Marketing

September 17, 2024 The need to address transparency in content marketing today Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. BY Keith Turco Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased … Continue reading The need to address transparency in content marketing today →

Data Cloud represents the ‘biggest upgrade’ in Salesforce history

Salesforce

Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Kim Davis on September 17, 2024   “Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and … Continue reading Data Cloud represents the ‘biggest upgrade’ in Salesforce history →

How to build fast, effective feedback loops in an AI-driven world

AI Driven World

Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. Melissa Reeve on September 16, 2024   According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with … Continue reading How to build fast, effective feedback loops in an AI-driven world →

5 LinkedIn tools to make power networking easier

LinkedIn Networking

 September 17, 2024 5 LinkedIn tools to make power networking easier Use these potent LinkedIn add-ons to save time, increase visibility, and grow your network. BY Doug Aamoth Love it or hate it, LinkedIn has become an essential platform for networking, job hunting, and building your personal brand. And while managing and optimizing your LinkedIn presence … Continue reading 5 LinkedIn tools to make power networking easier →

Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist?

Professional Networking

September 16, 2024 Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist? Long before the idea of being a ‘personal brand’ entered the mainstream, professional actors have relied on name recognition to build their careers. BY Shannon Cudd People assign labels to other humans … Continue reading Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist? →

Google Backdoor Ad Practices Revealed By Those Who Lived It

Google Advertisement

Google Backdoor Ad Practices Revealed By Those Who Lived It by Laurie Sullivan , Staff Writer @lauriesullivan, September 16, 2024 The U.S. Department of Justice has opened a door for advertisers, publishers and tech platforms’ executives to begin discussing Google’s hidden practices as the justice department continues to hear testimony during Alphabet’s latest antitrust trial in … Continue reading Google Backdoor Ad Practices Revealed By Those Who Lived It →

Using mobile measurement partners to drive bookings: Best of the MarTechBot

Mobile Strategies

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot →

How to align your martech COE with organizational and go-to-market goals

Marketing Technology

Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions. Venkatraman Kannan on September 16, 2024   Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your … Continue reading How to align your martech COE with organizational and go-to-market goals →

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