Pinterest promises more such connections with websites and apps in the coming months.
Pinterest switched on its developer platform today, introducing Polyvore and IFTTT as the first third-party services to be integrated with its network.
The move comes two months after Pinterest announced that it was opening API access to developers; and will be followed soon by more integrations, Pinterest said in a blog post.
The connection to Polyvore gives users the ability to log into the fashion-focused service with their Pinterest credentials and automatically Pin fashion, beauty and home decoration collections. The feature is currently available on iOS and the desktop with Android access coming soon. Pinterest said that in testing the integration has increased shares from Polyvore to Pinterest boards by 132%.
For the Internet automation service IFTTT (aka If This Then That), more than 20 recipes have been created for the desktop, iOS and Android. Among the available triggers are automatic Pins for actions such as liking a photo on Instagram, upvoting a Reddit post and favoriting an item on Etsy.
The Pinterest developer’s site, which includes API and SDK documentation, is live today and includes a form to sign up for access.
About The Author
Martin Beck is Third Door Media’s Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.
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