Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones

After announcing e-commerce plans earlier this month, Pinterest launched its buyable Pins today on iPhones and iPads, making it possible for iOS users in the U.S. to purchase products straight from the site.

According to the announcement, the buyable Pins are now appearing in home feeds, boards and search results, and include the item’s cost in blue, along with a blue “Buy it” button to mark that a product is available for purchase.

Pinterest’s New Blue Price Tags & “Buy It” Buttons

Users will be able to search for products by price, filtering search results according to how much they want to spend.

Say you’re on the hunt for a new jacket. Try a search, then swipe through all the buyable Pins at the top of your search results. Filter by price to hone in on the right Pin for you.

Pinterest’s iOS app menu now also includes “Shop” and “Shop our picks” categories where users can browse buyable Pins. Pinterest says the “Shop” category will include the latest buyable Pins, while the “Shop our picks” category lists products “hand-picked” by Pinterst.

Items can be purchased within the Pinterest app using Apple Pay or a credit card.

Pinterest says it currently has 30 million buyable pins from a various retailers, including Macy’s, Neiman Marcus, and Nordstrom, as well as e-commerce sites powered by Demandware and Shopify stores.

Users can search buyable pins from a specific retailer by going to the retailer’s Pinterest profile and tapping on the “Shop Pins” button located on the right of the retailer’s profile.

While buyable pins are currently only available on iOS devices, Pinterest says it is planning a future release date for desktop and Android users.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

(Some images used under license from Shutterstock.com.)