Pinterest To Open Promoted Pins For All US Businesses

The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy Promoted Pins.

The company officially launched Promoted Pins, its first advertising product, last January but limited access to partner advertisers. Earlier this year, it opened up access to the native ad unit to more small and medium businesses. Now, Pinterest will give full access to all businesses.

“The business is scaling very rapidly,” Pinterest’s general manager of monetization, Tim Kendall, told USA Today.

To service that scale — Pinterest also announced today that it now has more than one million active business accounts globally — the company will depend on its self-service tools.

As the Wall Street Journal reported this week, the company will now only offer hands-on ad support for businesses in the retail and consumer goods categories. Everyone else will be able to buy ads with the self-serve platform or the ad tech partners that plug into the Pinterest API.

About The Author

Martin Beck

Martin Beck is Third Door Media’s Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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