Jason Davis — December 31, 2017 Before diving into how to develop creative for your ad planning and execution come first. You may want to consider the following questions as you’re going through each of the phases in your planning and execution.
What is your objective?
Two questions are to be asked. 1) What do you want to achieve with your ad? 2) How are you going to use advertising to get this result? Entering a new market creates a strong need to bring brand awareness up front to drive sales.
Who’s your audience?
Who matters to your business? What are their motivations? Recognizing if your audience are not only parents, but also expectant parents and grandparents matters. All three audiences had strong gifting needs. They wanted to give the perfect gift that would be fun and educational, but also something that would be unique and personalized.
Your Brand
What makes your business unique? What sets your brand or product apart from your competitors? If you are still asking these, then don’t start an ad. Crafting a guide to your brand is paramount to keep all marketing materials in sync and have continuity. Identify four qualities that made you unique using the following:
- Identify your brands personalized story
- What content is engaging on social media or other marketing channels?
- What services or products are most recognizable to your brand?
- What stories do you want to tell to show that your products are relevant to your audience?
- What big themes could you make your posts about?
Creative assets
What do you already have to uniquely tell your story? Create imagery, video, and content to use in your ads. Develop feed-friendly content for the platform. We used custom fonts and corresponding character illustrations can be used to showcase how each service would bring to life a service we provide.
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