Barbara McKinney — September 25, 2017 — September 25, 2017
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Consulting services in the IT industry is pretty broad, to begin with. It covers technical stuff from creating effective databases to managing the development of a mobile application. Whatever the topic, you will always need someone to help you iron out the creases and make sure everything is fine tuned perfectly.
For this reason, IT consulting firms are in the position to generate a lot of revenue. As long as there are issues and bottlenecks needed resolving, the industry will never run out of firms capable of providing sound advice on just about anything IT.
Hence, competition can get tough and you might want to set the bar higher for your marketing efforts. You can look no further than these important pieces of advice that will guarantee you get a steady stream of interested buyers.
Advertise
Obviously, you need to generate awareness first. Think about the strategies you should use to let people know your brand exists. More importantly, you also need to make convincing propositions. A touch of creativity can always do the trick, but you might want to focus on applying the right techniques for putting your best messages forward.
Referral marketing
What happens right after your consulting contract ends? Well, one thing’s for sure you wouldn’t want to pass off an opportunity to gain another IT lead. You can ask previous clients to refer you within their own networks. You might want to consider sending an email where they can input the names and contact details of their friends and affiliates that might want your services.
Attend industry events
Events such as trade shows and conferences do not only provide avenues for knowledge-sharing. They are also excellent sources for IT consulting leads. In fact, plenty of prospects prefer face-to-face interactions to simply engaging in a cold call. It is just a matter of creating a compelling presence during the event. Here are more reasons why you need to start joining tech events.
Hold a webinar
Another tactic for getting a good amount of high-quality IT consulting leads is to hold webinars. After all, everybody’s doing it mainly because webinars are highly appropriate for stirring interest in your service. For starters, you can schedule a live stream that discusses a particular problem and outlines possible solutions. This way, potential clients will have known about your capabilities in helping them solve their own issues.
Create a YouTube presence
We all know that YouTube is more appealing to the vlogging crowd, but what many don’t know is that the site can also be a valuable avenue for spreading a brand’s clout. Simply create informative content such as how-to videos and product reviews. Link these up to your landing page and you’ve got an effective net for catching juicy IT leads.
Provide a treasure trove of knowledge
Consultants are in other words experts. They are sought after for their wisdom and experience about a particular subject matter. Granted, they are expected to possess a great deal of knowledge, and businesses that want their services need to know if that really is the case. For that, IT consulting firms can consider publishing literature such as white papers and case studies. Doing so adds to the firm’s level of authority and also to revenue.
Telemarketing
Not a fan of the good ol’ days? Well, what if we tell you that telemarketing is still alive and kicking? In fact, a lot of B2B enterprises spend a hefty amount of money on cold-calling. This is because telemarketing has higher chances of generating high-quality leads than any other marketing channel – that is if it is handled with the right expertise and tools.
Email Blasts
Along with telemarketing, this is also one (supposedly) prehistoric tactic to dig up and apply in your campaign. Paired with other marketing channels, email can bring the number of qualified leads up significantly through constant follow-up. In other words, it lengthens your engagement with prospects, allowing you ample time to craft a crucial message that will get them reeled in.
Social media
Why spend time marketing through social media, really? We can only look at the possible leads we can generate from services like LinkedIn and Facebook. After all, most IT executives belong to startups predominantly run by millennials, so you won’t have trouble reaching out to them at all.
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