Qualities to Look for in Marketing Hires

Looking to hire someone for your marketing team?

When the time comes to bring someone on board, the first thing you must do is decide what role they will fill. What will their daily responsibilities be? What company goals will they be responsible for helping to attain?

Once you know the answers to those questions, you can start to draw up your list of skills and requirements. After you list the opening and you start getting applicants, chances are you will get a number of candidates that meet the requirements you are looking for.

So how do you determine which of them to bring on board?

Here are 3 qualities to look for in your final choice:

1. Problem solver – marketers need to solve problems. That means that they need to be analytical in nature, able to identify and research potential problems standing in the way of your company’s success. And it also means they need to have the creative skills necessary to work out all the possible solutions to said problem and act on the one that makes the most sense.
   
2. Leadership – it may be difficult to identify who will make a great leader during the interview process, but that doesn’t mean it’s not important. A leader is someone who works well with others, who can clearly communicate goals and objectives, who isn’t willing to admit mistakes, and who acknowledges the achievements of others. These leaders will be critical to your team moving forward.
   
3. Entrepreneurial – entrepreneurs will own their role at the company, and will help you create the kind of culture where people are passionate about their work. Entrepreneurs are able to self-manage, freeing you up to focus on your own responsibilities. And entrepreneurs will come to you with ideas that you haven’t thought of, even if they fall outside the scope of the person’s direct responsibilities.

Making the right hiring decisions saves you time and money, and can help take your company to the next level. Don’t get too bogged down in the details on someone’s resume and miss out on the high-level character traits that make for a great employee.

(24)