Rohan Mahajan — January 30, 2017 
Pinterest is one of the fastest growing social media platforms in the world. The website founded in March 2010 has gathered millions of active users in just 7 years. It is so famous that now it is competing with Twitter and Facebook as one of the leading social media websites of the world. With the Pinterest app thousands of businesses and brands have targeted millions of users.
Even though Pinterest is developing and bringing new changes every other month, it still does not provide collation, analysis and reporting of statistics which can be quite helpful for businesses and marketers in learning which strategy is working for them. Luckily, there are many third party tools that are helping users to figure all this out. When choosing an analytic and pin scheduler tool you should look for the following qualities:
Engagement with the Pinterest Content
You should have a tool that can at least let you capture likes, comments and repins in a systematic manner. Use the tool to manage the number followers and to see which pin is at the top. This will help you in determining what type of content is liked by your followers and you can easily follow the same format for other pins and boards.
Other than this your tool should let you download data. The data downloads are important because it can help you in sorting the data even when you are offline. Clicks are also important for pins that come from your blog or website, which is why you should find a tool that helps you in capturing the clicks. Some of the top tools are Curalate, Pinerly and Pintics.
Your Influence on Pinterest
Certain tools allow you to have a numerical grade that will be based on your influence and popularity on the platform. These services will grade you on a scale of 1-100.
Traffic to Your Website
If you are a business and are promoting your brand then it is a given that you are using the Pinterest app to get more traffic on your website. Your main goal should be to turn that traffic into sales and profit. Certain tools like Pintics and Curalate are very efficient in telling you about the Google analytics data which can help you learn about the traffic patterns to your website from your pins.
Which Pinterest Tool Should I Opt For?
It is important to know that currently there are no tools that are available for free that can cover all the above mentioned functions. If you are on a budget then you can use a combination for all three tools. If this doesn’t work for you then you will have to settle for manually gathering the data from the website.
Pinterest should open it API to developers and should include the following:
- Hashtag/Keyword analysis
- Location of the users
- Monthly growth rate
- Number of most engaged pinners
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