A partnership between location data and device-based identity resolution.
Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and chains, as well as foot traffic to competitor locations. It powers geo-targeted advertising based on the data.
Tapad provides a solution for resolving cross-device identity. In a new partnership, Reveal Mobile and Tapad aim to boost audience sizes and refine attribution. The collaboration introduces the capability of tying an ad view on a household or mobile device to a subsequent store visit. VISIT Local users will now be able to target across devices in the same household, and devices owned by the same user.
“With the addition of cross device matching from Tapad, advertisers can boost audience sizes up to 300 percent,” said Brian Handly, CEO of Reveal Mobile in a release.
Why we care. It may not be a new trend, but bringing together disparate solutions to enhance results has certainly been a major trend in 2020.
About The Author
Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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