Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage products and prices.
The new offering is available immediately but only to customers in the United States.
Why we care. Some small business sectors have always reached into the digital space. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. That genie is out of the bottle.
There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service. It’s also notable to see Salesforce targeting small and growing businesses.
A closer look. The following capabilities are now available:
- Not only fast launch of online storefronts, but storefronts with built-in CRM.
- With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier.
- Management of products, orders, customers, pricing and promotions in one place.
- Pre-built performance dashboards to gain insights into customer buying patterns and store performance.
“Whether their customers are buying online through the storefront, engaging with sales teams to make a purchase, or asking for help, they will now be able to deliver a fully connected experience,” said Kris Billmaier, SVP and GM, Salesforce self-service and growth, in a release.
The post Salesforce unveils integrated ecommerce storefronts appeared first on MarTech.
About the author
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
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