Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users.
Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more.
Here’s a recap of what’s new with Salesforce this season.
Activate and publish a store without a custom domain
B2B Commerce Lightning Web Runtime (LWR) previously required you to purchase and configure a custom content delivery network (CDN) domain to log in to the storefront. Even if you were simply trying to create a demo, you had to buy a custom domain.
Now, you can activate the storefront to see what it looks like before setting up the custom domain. Then, when you’re ready to go live, you configure the CDN and custom domain. This feature reduces cost and saves time.
Include attachments when importing products
Previously, adding attachments to products during the import process was done manually, which was time consuming and introduced more potential for human error. Now, you have the ability to add document URLs in the CSV file import process when importing product data. This enhancement also saves a lot of time and puts more of your vital product information in one place.
Implement Einstein Semantic Search
I included this enhancement in the Spring 2024 release highlights, but it’s so important that I wanted to shine a spotlight on it again this quarter. On-site search is a key component of commerce, and Einstein Semantic Search can help improve relevance, decrease bounce rates and increase conversion rates. This feature recognizes synonyms, alternate spellings, abbreviations, typos and more to help improve your customers’ search results.
Integrate Data Cloud with enhanced LWR sites
In the age of walled gardens and cookie deprecation, it’s critical to use your owned data as much as possible to be future ready and create better CX. Connecting Data Cloud to your enhanced LWR site enables you to gather user data from your site, such as profile information and site engagement. That data goes to Data Cloud and is used to build user profiles, create analytics, suggest individualized recommendations, and personalize the enhanced LWR site.
See a summary of a user’s permissions and access
Previously, if you wanted to see a user’s permissions, object permissions or field-level permissions, you had to perform multiple clicks and access several different locations to get the full picture. Now, with the User Access Summary, you can see this information directly from the user’s detail page when troubleshooting or managing access. Having all of this information in one place will be a significant time saver.
For more information, check out the full Salesforce Summer 2024 release notes.
The post Salesforce’s Summer 2024 release features time-saving enhancements appeared first on MarTech.
About the author
Joe is Vice President, Salesforce Technology at Shift7 Digital. As a member of the Shift7 leadership team, Joe works to craft solutions and architectures that meet ambitious client goals using the power of the Salesforce platform, including product ownership for Shift7’s Industry GTM Accelerators. Joe brings more than 20 years of experience implementing Salesforce and other digital platforms including enterprise solutions and complex technology implementations. He sits on the Salesforce B2B Commerce product advisory board. Shift7 Digital is a Salesforce Ventures-backed agency, revolutionizing the digital experience for manufacturers, distributors, and their customers.
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