Samsung released a new ad that takes a shot at Apple, which is predicted to announce a new line of iPhone 14 devices this coming week.

The narrator in the ad begins by saying “buckle up for Apple’s latest launch, as you enter a world where heads will turn, just not in your direction.”

The ad touts the highest resolution camera in a smartphone. Just not in the Apple iPhone. It will be in someone else’s pocket.

“And the moonshot that’s getting all the likes won’t be yours, because this innovation is not coming soon to an iPhone near you,” the narrator teases.

The narrator in the ad says that the best camera in a phone is already available through Samsung in the Galaxy S22 Ultra and the Galaxy Z Flip.

Consumers and marketers should prepare for some major upgrades to Apple’s iPhone and Watch device lines at its “Far Out” event next week, according to Engadget. The iPhone 14 Pro may lose its notch, and the device could get higher resolution cameras.

Samsung released a new ad that takes a shot at Apple, which is predicted to announce a new line of iPhones 14 devices this coming week.