In today’s world everything revolves around the use of technology and especially the web. Each year businesses allocate substantial resources towards search engine optimization (SEO) for visibility and maximizing the number of visitors to their website. In a recently published infographic by Visual.ly it highlights a list of enhancements you can execute for 2016 to significantly boost both your on-page SEO and off-page SEO rankings.
To revisit what is on-page and off-page SEO, it all has to do with what happens on your web page and what happens outside of it. According to Reliablesoft.net the on page SEO refers to the settings you must apply on your website for it to be optimized on search engines like Google or Bing for example. Specifically, this means optimizing titles and descriptions, proper URL structures, user-friendly navigation, fast loading pages, Google authorship verification for all pages, etc.
In regards to off-page SEO, these are all activities that transpire outside of your online website or domain. Your website gains an additional boost when you build links, use social media networks or social bookmarking. The combination of the three helps your page rank and search rank when others are looking for your products or services.
So what sort of tips or strategies can you utilize to gain visibility? Below is a list of the areas to really focus on optimizing and tailoring the information to search engines like Google:
- Leverage friendly SEO URLs
- Laying out your internal web pages
- Breadcrumb
- Use relevant outbound links
- Fast loading speed
- Image optimization
As with all things related to the internet, structure is paramount and SEO-friendly URLs are icing on the cake. By having a good URL structure you can facilitate the indexation process of your website by focusing on keywords instead of random terms or random numbers. In addition, internal pages need to be optimized constantly for better search engine rankings. Use with caution the company´s brand name in a balanced manner.
Breadcrumb is indispensable to have because it makes finding information that much easier for user´s to navigate and quickly find relevant info to their search. It goes without saying that if you want a customer to walk onto the premises your products need to be easy to find, classified and organized, and distributed strategically throughout the. The same sort of principle can be applied to online shopping experience.
In regards to outbound links make sure you are staying on topic and not just going on a promotion rampage. Google gathers results based on relevant content and relevant URLs, so stay on track with keeping related information as much as possible.
It cannot be stressed enough that loading speeds are paramount on mobile, desktop, and tablet platforms. If you sell products and services online with a slow website you will make client´s experience extremely unnerving and dissatisfying. It is about making a good impression and offering an efficient website.
Any piece of content you create and publish on your website keep the size of the image rich and small, which helps with optimization. Let us not forget beautifully enriched images really helps bring amazing content to life.
In terms of off-page SEO, there are a number of activities you can explore to help improve your rank. They are the following: social networking, blog posting, social bookmarking, press releases, classifieds submissions, and comments posting.
All of the previously mentioned areas help with the expansion of you company´s visibility and branding. It lays the ground work and takes time to build great content. When it comes down to it really focus on providing value, a meaningful experience and high-quality content.
Keeping up of Google´s algorithmic changes, Optimizing SEO for Mobile Apps and Social Media Networks
One of the events that nobody on the web is immune to is the changes Google prepares on its search engine on an annual basis. Any business, corporation, enterprise, or entity has to abide by constant tweaks for better search results.
A reliable source which constantly monitors Google happenings is Moz.com. Each Google announcement is described in detail. As it comes as no surprise Google On April 22nd, 2015 made finding more mobile-friendly search results easier. In other words, make all the necessary website enhancements tailored towards mobile trends.
What is the secret to reaching the first top five search results for any query? There really isn’t a silver bullet answer or a whole in one perfect golf shot. When you think about search queries it boils down to quality results and relevant information. These two principles are part of Google´s effort of delivering quality. As Master Level SEO points out, to be the within the top search results you must have a long-term vision. Enhancing to the fullest your posts and providing top notch content that provides comprehensive solutions for users.
Companies with a number mobile apps on the iOS or Android platform are in luck. As it turns out a Marketingland.com report confirmed Google crawls and indexes mobile apps. They now compete with websites for search. This changes things up and as an organization check with your web host or webmaster to know whether your web property is up-to-date.
Do social media accounts boost your search engine rank? They do not have an immediate effect on your website´s position within search results. They can on the other hand influence the discovery of your content, according to a Kissmetrics blog.
Do not forget social media networks like Pinterest, Instagram, Twitter, Facebook and others have their own search engines built into their own platforms. Optimize your social media accounts and learn the rules of social media engagement including social media listening. Each social networking service has a specific way of operating. Understand in great detail through analytics who is your audience and how do they interact with the service.
Takeaways and Conclusions
To recap it remains a top priority to keep track of changes made to Google´s search technology. As we noticed throughout this post SEO is volatile by nature so prepare for unexpected shifts to web results and invest heavily on the mobile space.
If you provide services via apps time to tweak and adjust service information. Remember it is about providing high quality content and relevant information. Keep everything original, authentic and organic with distribution of content.
Any other tips or strategies with SEO? Finally, you can read some additional and robust advice to optimize your SEO goals with search engine requirements including social media.
According to Hubspot, 80% of a website’s traffic begins with a search query, and search engine marketing – including SEO – has been found to be the most effective acquisition channel for 85% of retailers.
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