Joel Goldstein — November 8, 2016 Follow @joelgoldstein
Retailers are always on a mission to make their product displays stand out above the others, and one way to do so is by incorporating digital signage into displays. This innovative signage can help transform your retail space, but is it right for your business? Yes! Here are some of the reasons why:
Delivers more information.
When you use a printed sign, you’re very limited as to what you can say to your customers because there’s a small amount of space. But, on digital signage, you can use more text, so you’re able to get a clearer message out to your customers. Instead of just being able to say “BOGO” you can say “Today only: Buy one, get one FREE!” which more customers will respond to because you’re creating a sense of urgency.
Grabs customers’ attention.
Retailers have always struggled with how to grab customers’ attention and direct it to product displays.
What exactly is the problem? “Our brains are programmed to pay attention to motion, not to immobile objects,” he says. “So digital signage is more eye-catching than print.” Therefore, it doesn’t really matter what colors or text you use on your print signage—it won’t be able to draw customers in with the same power that digital signage can.
Test different copy.
With print signage, you don’t really have the option to test different copy unless you want to pay to have multiple signs made. However, with digital signage, you can change the copy with just a few keystrokes and then track sales to determine which copy was more effective in attracting customers. This gives you great insight as to how to move forward with your product displays in the future, so it’s a huge advantage to both retailers and manufacturers.
Creates a lively atmosphere.
There’s nothing exciting to customers about the traditional grocery store, but if you add digital signage, you create a more lively and engaging atmosphere that customers will appreciate. The addition of a digital sign can make your display seem more innovative and unique, so customers will feel like they’re shopping at a more modern, updated store. If this is how you want customers to see you, then digital signage is the perfect fit for your next product display.
Customers aren’t the only ones who benefit.
Not only is digital signage more appealing to customers, it’s also cheaper for retailers since it can be reused over and over again. Instead of having a new sign printed every time you want to create a display, you can simple reprogram the digital signage to advertise new products.
Because you don’t have to design new signs and take the time to hang them near your displays, digital signage is also less time-consuming for retailers. Who wouldn’t want to put money back in their pockets and time back in their day?
Do you use digital signage on your displays? How effective has it been? Share your stories in the comments below!
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