Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Snapchat tests mid-roll ads in Stories from Snap Stars

Hi, Welcome

Snap is finally profitable

Snapchat has more users than ever.

Karissa Bell
K. Bell
February 3rd, 2022
Snapchat tests mid-roll ads in Stories from Snap Stars
Snap Partner Summit 2021 – Snap Inc via Getty Images

Nearly five years after going public, Snap is finally profitable. The company shared the milestone in its fourth-quarter earnings release, where it reported $23 million in positive net income.

That may be a tiny percentage of its $4.1 billion in quarterly revenue, but it’s an important step for the company which has at times struggled with user growth. But those challenges appear to be firmly behind Snapchat, as daily active users climbed to 319 million, an increase of 13 million for the second quarter in a row. DAUs were up 20 percent overall in 2021.

The news for shareholders was particularly welcome as Snap’s results came a day after Meta reported that Facebook’s daily active users had declined for the first time in its history. The resulting stock slide wiped more than $200 billion off the company’s market cap. Meanwhile, Snap’s stock shot up more than 50 percent in after-hours trading, fueled by news of its profitability and continued user growth.

Snap, like Facebook, has said in the past that Apple’s privacy changes had negatively impacted its advertising business, with CEO Evan Spiegel calling it a “frustrating setback” last quarter. But it now seems Snap is navigating those changes a bit more easily. During a call with analysts Thursday, CFO Derek Andersen credited Snapchat’s privacy-centric approach.

“We built our business with privacy by design at the core of our products, including our advertising platform,” he said. “As a result, the impacts of the changes that we’ve seen on the iOS platform are likely to be experienced differently for business than perhaps for others.” He added that the company was still “very early in the journey.”

Spiegel also reflected on how the pandemic has changed Snapchat users’ behavior. “We are seeing people post fewer Stories to their friends, view fewer Stories from their friends,” Spiegel said. “But at the same time we’ve seen folks watching more premium content, watching more content in Spotlight.” 

Spotlight is Snapchat’s TikTok-like feature for short-form video. Spiegel credited the feature with helping grow Snapchat’s creator community, with more than 12,000 creators receiving payouts from Spotlight in the feature’s first year. “Today we see three times as many monthly posts per creator than we did when Spotlight launched a year ago,” he said.

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics  

(27)

Report Post