Facebook, Twitter, Instagram, and Pinterest. Small businesses are invited to learn more on the power of social media at Social Media Day Phoenix.
The event is a salute to Social Media Day, a worldwide celebration created by Mashable in 2010 honoring a digital revolution. Social Media Day Phoenix will be held on June 28 at Renaissance Phoenix Downtown Hotel, offering 20-minute “power” sessions focused on various aspects of social media and marketing.
Speaking at one of the presentations is Laura Rogal, an attorney with Jaburg Wilk Attorneys at Law, who will talk about “The Not-So-Fine Line of Social Media & Copyright Infringement.” Her discussion will also include trademark and defamation associated with using content from public Websites on social media.
Next, Kevin Spidel, of Voice Media Group, will talk about advertising on social media and share insights into gaining the most traction on today’s “pay for play” social media outlets.
Other presentations include the “Social Media #Fails,” a discussion about the potential pitfalls and positives of using social media to market your business and yourself. Panel speakers include Allison Michels of Yammer/Microsoft, MoniQue Shaldjian of QtheBrand, and Jim Simmons with CDS Insurance Agency.
A networking session and prizes will follow after the presentations. Hosting the event is MoniQue Shaldjian, owner of QtheBrand, a Phoenix-based digital marketing company specializing in social media, SEO, web development and branding.
Today, Social Media Day (#SMDay) has transformed into a worldwide celebration that is recognized by more than 100 countries, six continents and 17 U.S. cities.
Here’s what you need to know about Social Media Day Phoenix (#SMDAYPHX):
When: 6 p.m. to 10 p.m., Saturday, June 28.
Where: Renaissance Phoenix Downtown Hotel, 50 East Adams Street, Phoenix.
Cost: Tickets are $25 and can be reserved at SMDayPHX.eventbrite.com.
More info:http://www.qthebrand.com/social-media-day-phoenix/
+swappow banks on swap, sell, lend business with sporting gear
Skate boarders, snowboarders, bicyclists and surfers in search of equipment and accessories can rent, borrow, donate or buy goods in a new online marketplace.
Phoenix-based creators Joe Dunnigan and Esteban Morales launched +swappow, a local company that offers a social commerce platform dedicated to the action sports industry.
Dunnigan, who has lauched other startups in Phoenix, is cashing in on the growing business of sharing that is proving successful with businesses like Uber, Lyft or Bag, Borrow or Steal, a luxury purse online marketplace.
“It’s designed to bring people together with common interests and idle assets, and makeing them available to other people,” he said.
+swappow, which is also available on the iTunes app store, enables shoppers and sellers to share, purchase, sell or donate equipment, apparel, footwear and accessories in exchange for cash or credit. So far +swappow has attracted 3000 visitors from 53 countries and has done $100 in sales during the 8 weeks of its public beta testing, he said.
Dunnigan said the mission of his business is to help children stay active through sports, and make it affordable by connecting them to people who want to share or sell a gently used item they do not use anymore. +swappow’s goal is to encourage and enable an 10 million kids to participate in action sports by 2018.
In addition, +swappow donates a percentage of profits to charities and sponsors action sports programs. The Phoenix business has partnered with the Boys & Girls Clubs of Greater Scottsdale and the Skate After School program.
“Action sports are great for kids for so many reasons – but they also are expensive,” Dunnigan said. “At the same time, existing participants frequently outgrow, lose interest or want to upgrade their gear, but they either feel guilty or can’t afford to just throw away their old stuff and it just collects dust.”
Reach the reporter at angelique.soenarie@arizonarepublic.com or on Twitter @asoenarie.
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