Today’s social media plans for small businesses that do not include AdWords are definitely behind the times. The promotion and add distribution network of Google is one of the most effective and precise methods of getting a point across on the entire Internet. However, it is far from a magic bullet all that ails the marketing woes of a business that is trying to get its name into the ether.
In order to build and maintain a fully functional marketing strategy, having a strong social media presence is one of the most important aspects of the entire campaign. However, too few businesses are able to incorporate social media in with their AdWords campaign to build a promotion network that is targeted at a specific audience and brings in an effective rate of return. Here are some of the advantages of using social media and Google AdWords together as a single entity that will help to drive your branding and marketing efforts.
Your marketing analytics instantly become more precise
Social media gives you the commentary that your customer base wants you to hear. However, it can be increasingly difficult to match that commentary up with demographic and psychographic information so that you can understand exactly who is talking. This is where combining your social media with a properly managed Google AdWords campaign can benefit you the most.
Part of Google AdWords campaign management is the ability to target and locate a specific demographic online. The statistics that Google gives are unparalleled in their scope, so you will understand exactly who is visiting your website, why they are there and why they left if they did not stay for long. Combining this with the commentary that you receive on websites such as Facebook or Twitter will give you a great deal of information to improve your marketing as well as your service to your customer base in the future.
You will be able to increase your effectiveness online
Every marketing professional in the world is always wondering how to increase conversion rates. The simple answer to that question is to match up the content of the conversion page to the advertisements that are being used to publicize it. That advertisement must then be properly publicized in order to reach the appropriate audience. In order to figure out how to match your advertisements to your content landing page, you will need the two types of data that are mentioned above. Although either set of data can provide an improvement in your marketing efforts, neither will do the job that both will do together as one.
You will be able to optimize landing pages based upon data rather than by your gut
The first iteration of your website may be your notion of what your audience wants. However, your second iteration and every iteration after that should come closer to what your audience actually wants. As you build your data from your social media campaigns filtered by your Google analytics from Google AdWords, you should be able to more closely intimate what your customer base is looking for without having to guess.
Although you may have to explore more upfront synchronization efforts and put out a bit more money in order to get your social media and Google AdWords campaigns running in tandem, your efforts will definitely be worth it. You will end up with a website that appeals to your customers more readily. You will also have more effective advertisements that will convert at a higher rate. Most importantly, you will have the data that will ensure that you can identify your niche without having to guess at it.
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