Shannon Eckroth — March 19, 2018 A few years ago when you started your MSP, you set yourself up on all of the popular social media platforms in good faith that you’d figure it all out someday… but so far, “someday” hasn’t happened. Since setting those profiles up, you’ve somehow managed to collect a handful of unfamiliar followers but that’s as far as it’s gone. And yet, you seem totally content with that whole scenario for some reason.
**SLAP** WAKE UP!!
This is TERRIBLE and making you look ridiculous online. Search engines are laughing at you and if you don’t rectify this tragic SNAFU, you’ll definitely be hurting…
Let’s back this story up… Chances are you or your (millennial aged) assistant signed up for the social media account a few years back when you first launched your MSP. You know… when you had all the enthusiasm in the world and were willing to invest in and learn everything! …until you didn’t.
While this is a typical story that I see multiple times a day, it’s not “OK”. Social profiles either hurt your overall online presence or they add value. There is no idling in the middle. And, as a business and brand, you’ve got to protect your digital reputation as you would protect your checking account pin number.
Local businesses rely heavily on local search algorithms for online visibility and in attracting prospects.
Essentially, that lonely account is depreciating your digital net worth and affecting your overall SEO status. When we don’t use our social accounts, even for a short while, search engines quickly assume we fell into the black abyss and died. We start sliding down the search results page until we stop showing up altogether.
The really great news is that this is true for the opposite as well. The more present or active we are online, the more trust and value search engine algorithms put into our overall authenticity. In order to not be affected either way, remove the accounts that you don’t use. If it doesn’t exist, it won’t affect you. I promise!!
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