Susan GilbertTrack Your Mentions Online With These Social Monitoring Tools
Today I have some social monitoring resources to help you improve your social media and blog interactions. Here’s four links with tips and tricks to kick start your Monday.
Keeping track of your conversations online can be a maze of information to sort through, and as a business or brand you need to have more focus to determine how well your marketing strategy is performing. Getting the right tools in place will greatly improve your research. Would you like to find out exactly what is happening on your social profiles and blog? Take advantage of these four monitoring tools, and let me know how these work for you!
1) Executive insights on a small budget – Gather important analytics for your brand quickly and easily with professional results. The Trackur tool, available on a computer or your smart device, has a lot of user-friendly features including Excel reporting of your social networks, in-depth analysis of influencer conversations, news feed and blog monitoring, and so much more. You can get started with this service in a 10 day free trial to test it out.
2) Stay ahead of the competition with social intelligence reporting – Whether you are a PR firm, marketer, social media manager, and so on uberVU, now owned by Hootsuite, provides brand and industry analysis, metrics for your ‘Likes’ and followers, demographic analysis, and real-time social media measurement all from one place.
3) Social media listening with ease – Cision is powerful software, which allows you to discover actionable insights on your social accounts with precise data analytics and customer engagement information. This will allow your brand or business to fine-tune with high quality results.
4) Watch your social conversations as they happen – Use Nuvi to monitor RSS feeds, and all major social networks including Instagram and Google Plus in real time. The software goes well beyond just keyword analyzation, and includes groups and topics from fans and influencers. From the small agency to the large brand, this tool is a powerful resource for social media monitoring and data reporting.
Hopefully you will find these social monitoring tools useful to your business marketing strategy. Are there any that you would like to add as well?
Have fun with these Monday Tips and Tools.
Wishing you a FAN-tastic week!
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