Super Bowl ads: Why social media matters now
For years, the ultimate American sporting event has served as a peerless venue for a parade of multimillion-dollar, 30-second bursts of branding. Until recently, you’d never know from watching the ads on air how relentlessly social advertising was …
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Super Bowl 2014 On Social Media: 7 Internet Highlights From The Big Game
Social Media platforms are increasingly becoming more important for marketers than the actual Super Bowl ad, which cost $ 4 million for a 30-second spot this year. This graphic from Offerpop breaks down some of advertising’s biggest moments on the …
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The 5 Best Real-Time Marketing Moments of the Super Bowl
The biggest knock on real-time marketing is that it seldom amounts to more than a few social media managers talking to each other. This brand-on-brand action was not a good look. But we didn’t come to bury real-time marketing (in this post), but to …
Read more on Digiday
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