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Tag Archives: 100%

I’ve Designed 100+ Display Ads: Here’s What I Learned

Kate Lindsay — July 13, 2019 — July 13, 2019 There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in … Continue reading I’ve Designed 100+ Display Ads: Here’s What I Learned

There Is No Excuse For Not Having 100% Board Giving

Steven Shattuck — September 20, 2017 Follow @stevenshattuck — September 20, 2017 StockSnap / Pixabay “Should our board members also donate to our organization?” A common question, with a near-unanimous answer from the top fundraisers and consultants in the sector: YES! Unfortunately, 100% board giving eludes too many nonprofits, despite it being a basic tenet … Continue reading There Is No Excuse For Not Having 100% Board Giving

Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)

Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)

6 Strategies That Will Increase Your Social Media Content 100% With Only 50% Effort

by Nancy Grace July 5, 2016July 5, 2016 You must expend a lot of effort to make content go viral on social media because it has to be innovative, relevant, and catchy. Content marketing is the most important part of social media without which it will be challenging to get leads, user engagement, and business … Continue reading 6 Strategies That Will Increase Your Social Media Content 100% With Only 50% Effort

A CMO’s View: How IDG rebranded 100+ media properties

As IDG’s first CMO, Josh London led the rebranding efforts for the company’s multiple websites, annual events and publications. Amy Gesenhues on March 18, 2016   ©IDG Communications, Inc. Photo contributed by Matthew Mikaelian. Last year, Josh London was named IDG’s first CMO. His inaugural task: overseeing a companywide rebrand that would impact IDG’s complete … Continue reading A CMO’s View: How IDG rebranded 100+ media properties