An expert tells what it took to launch an enterprise-wide DAM. Constantine von Hoffman on May 11, 2022 at 2:56 pm Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech … Continue reading A 12-step guide for implementing a digital asset management system
Bob Hutchins — December 21, 2016 Follow @Bobhutchins— December 21, 2016 Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation. 12 Steps to … Continue reading The 12-Step Process to Building a Powerful Social Campaign
Rob WormleySeptember 9, 2015 People aren’t easy to quantify and control. We all have our individual hopes and dreams, as well as our own opinions and weaknesses. We’re imperfect, but we’re also motivated, strong, and powerful. As a manager, it isn’t easy to manage a group of people. Humans are tough, and when you’re the … Continue reading The 12-Step Process For Improving Your People Management Skills
