T.J. Prebil — June 14, 2018 — June 14, 2018 Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. … Continue reading The Evolution of A/B Testing in a 1-to-1 World
On The Cusp Of 1-to-1, Face-To-Face by Mike Azzara , Op-Ed Contributor, April 5, 2018 A story in The Wall Street Journal this week took my breath away. “Police Want to Send AI Into the Street” was about law enforcement agencies throughout the U.S. looking to deploy AI in the cloud behind body cameras to … Continue reading On The Cusp Of 1-to-1, Face-To-Face
Adam Litle — December 27, 2016 — December 27, 2016 We talk to a lot of brands about their journey to 1-to-1 personalization. They realize the potential but tend to bring up a number of barriers. Here’s how we help them leap over those barriers and accelerate their journey to 1-to-1 personalization that drives results. … Continue reading How to Overcome the 4 Most Common Barriers to 1-to-1 Ecommerce Personalization
