Tag Archives: 2016

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers

Advertisement Mistakes

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan  @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers →

Pew: Internet adoption, social media usage have been flat since 2016

Social Media Engagement

While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018     Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016 →

Is holiday paid search more competitive in 2017 than 2016?

PPC Strategies

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Andy Taylor on December 8, 2017   The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own … Continue reading Is holiday paid search more competitive in 2017 than 2016? →

How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]

B2B Marketing

Lauren Frye — December 17, 2016 — December 17, 2016 The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains — how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel … Continue reading How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic] →

12 Design Takeaways from 2016 -The Year of Enthralling Emails

Web Design Guidelines

Kevin George — December 18, 2016 Follow @imkevin_monk— December 18, 2016 Emails are not just any banal communication tool. Well-designed emails that share valuable information not only help in customer acquisition and conversion but also in retaining them by building a strong relationship. Designing an email that helps to achieve all this, thus becomes essential. … Continue reading 12 Design Takeaways from 2016 -The Year of Enthralling Emails →

Top 10 Influential Social Media Marketing Campaigns of 2016

Social Media Marketing

Eunice David — December 17, 2016 Follow @AdhereCreative— December 17, 2016 Aloha my friends! This has been quite a year for social media campaigns (and overall craziness). The year of the monkey (2016) proved to be quite bananas. B-A-N-A-N-A-S. If you’ve seen our 2013 and 2015 Top 10 Influential Social Media Marketing Campaign lists, you’ll … Continue reading Top 10 Influential Social Media Marketing Campaigns of 2016 →

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