Tag Archives: 2017

Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam

Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam by Laurie Sullivan @lauriesullivan, June 28, 2018 Google’s 2017 webspam report released Thursday shows that less than 1% of those searching on its engine landed on a spam-filled website, and the number of hacked websites fell by 80% compared with the … Continue reading Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam →

Email marketing report: Email volume was up 18% in 2017

Email Marketing

Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more. Amy Gesenhues on March 14, 2018 According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for … Continue reading Email marketing report: Email volume was up 18% in 2017 →

4 Lessons We Learned From the Vicious 2017 News Cycle

Lessons Learned

Erik Huberman — January 31, 2018 Follow @ErikHuberman — January 31, 2018 2017 was a nail-biter of a year for everyone, regardless of political or business affiliations. With a new president, booming social media, and constant shake-ups across industries, most of us could barely keep up. Now that 2018 is here, though, smart business leaders … Continue reading 4 Lessons We Learned From the Vicious 2017 News Cycle →

Search Keywords And Top-Ranking Publisher Sites In Q4 2017

SEO Ranking

Search Keywords And Top-Ranking Publisher Sites In Q4 2017 by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2018 Seasonal demand for news about sports influenced the ranking of media publishers across the web during fourth-quarter 2017, but the top-ranking keywords were more related to current topics discussed in forums, tech circles, and financial markets. … Continue reading Search Keywords And Top-Ranking Publisher Sites In Q4 2017 →

Average Order Value Online Rises During 2017 Holiday Season

Holiday Season

Average Order Value Online Rises During 2017 Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, (January 12, 2018) Data released Thursday shows an increase of average order value online during the 2017 holiday season. Overall, U.S. ecommerce holiday sales rose 13% from the previous year, up from 10.43% in 2016, according to data from … Continue reading Average Order Value Online Rises During 2017 Holiday Season →

The top 10 things I learned about online advertising in 2017

Columnist David Rodnitzky starts off the new year with a look back at the changes that have impacted digital advertising and how they’ll continue to evolve in 2018. David Rodnitzky on January 9, 2018 Now that 2017 has come to a close, it’s time to put away our fidget spinners and reflect on another … Continue reading The top 10 things I learned about online advertising in 2017 →

The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did

Video Strategy

The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did by Laurie Sullivan @lauriesullivan, December 28, 2017 Social influencers sent search traffic to brand sites, new holidays were created to bring attention to marketplaces, brands and products, and long-tail keywords were bought up by some to take advantage of an old, … Continue reading The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did →

Is holiday paid search more competitive in 2017 than 2016?

PPC Strategies

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Andy Taylor on December 8, 2017 The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own … Continue reading Is holiday paid search more competitive in 2017 than 2016? →

6 Email Marketing Tips to End 2017 with a Bang

Email Marketing Tips

Kristen Dunleavy — November 20, 2017 Follow @KristenWritesIt — November 20, 2017 There are only 42 days left in 2017. What can you do to make sure you make the most of every one of them? Here are six tips to help you maximize your year-end potential, and have the momentum that can help you … Continue reading 6 Email Marketing Tips to End 2017 with a Bang →

Ultimate Guide to Dominating Black Friday PPC in 2017

Black Friday

Andrew Lolk — November 15, 2017 Follow @andrewlolk — November 15, 2017 Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come. Black Friday PPC is different. You have 24 hours … Continue reading Ultimate Guide to Dominating Black Friday PPC in 2017 →