What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. Frederick Vallaeys on June 8, 2017 Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at … Continue reading The AdWords 2017 roadmap is loaded with artificial intelligence
Ivan Ivanov — June 6, 2017 — June 6, 2017 From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social media. A simple photo, such as Michelle Obama side-eyeing, a comment over a picture, such as ‘brother may I have some oats’ or a funny … Continue reading The Top Social Media Viral Marketing Stunts Of 2017
Sam Kahn — June 5, 2017 — June 5, 2017 Email remains a go-to channel for consumers. More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019. Brands are getting more sophisticated in their use of email marketing. In Adestra’s 2017 email marketing report, … Continue reading Email Marketing Trends and Strategy 2017
Dan Shewan — June 3, 2017 — June 3, 2017 From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress. Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – … Continue reading 5 Hot Blog Design Trends in 2017
AJ Agrawal — June 1, 2017 Follow @ajalumnify— June 1, 2017 Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out … Continue reading Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017 For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists
James Scherer — May 30, 2017 — May 30, 2017 Are you managing the social media strategy for a young business? Are you wondering how to get the most out of Facebook? Some people might tell you that you have to pay to play. Before you dive into laying down cash, let’s try everything we … Continue reading What to Post on Facebook: 20 Ideas, Examples & Strategies (2017)
James Scherer — May 30, 2017 — May 30, 2017 Are you looking to make your life a bit easier when it comes to Facebook marketing? Do you have more on your marketing plate than Facebook, and wishing there were a way for you to make your time more efficient without losing results? No matter … Continue reading Facebook Marketing Tools: The Ultimate Resource (2017)
Scott Sims — May 24, 2017 Follow @bscottsims— May 24, 2017 The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the proper data in front of you, you can … Continue reading Top 13 Social Media Monitoring Tools (2017)
Wesley Young on May 23, 2017 Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, … Continue reading 5 reasons why websites still matter to local search in 2017
