The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Ginny Marvin on March 14, 2019 Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it … Continue reading Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
Tag Archives: 2018
Search: And It’s A Wrap For 2018
Search: And It’s A Wrap For 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2018 Goodbye 2018. There was no shortage of headlines this year. Google AdWords rebranded to Google Ads and changed Android licensing terms in Europe that affect search. Bing pushed ahead. Sexual misconduct came to the forefront, and Google denied building a … Continue reading Search: And It’s A Wrap For 2018
5 Lessons from Running a Business in 2018
Sarah Deane — December 30, 2018 Follow @effectUX — December 30, 2018 Wow, where did this year go? This one, I swear, went faster than the last! A couple of years back, I started writing about my yearly learnings from starting and running a business. At my company, EffectUX, this year was filled with highs … Continue reading 5 Lessons from Running a Business in 2018
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year’s social media advertising highlights. Amy Gesenhues on December 27, 2018 at 9:00 am After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social … Continue reading Social media 2018 put the spotlight on data, video, Stories
5 Things Your Small Business Should be Doing Now for a Successful 2018 Holiday Season
Dave Charest — November 19, 2018 Follow @DaveCharest — November 19, 2018 With a strong economy and low unemployment boosting consumer confidence, the 2018 holiday season promises to be a good one. This year the holiday trifecta of Black Friday/Small Business Saturday/Cyber Monday starts on November 23rd, so time is of the essence for small … Continue reading 5 Things Your Small Business Should be Doing Now for a Successful 2018 Holiday Season
Making your analytics work harder and smarter
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. Mark Traphagen on October 31, 2018 In May 2016, … Continue reading Making your analytics work harder and smarter
Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
Derek Gleason — October 11, 2018 — October 11, 2018 In 2009, Netflix offered $ 1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not … Continue reading Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
How To Boost Your 2018 E-Commerce Holiday Sales with Gift Finders
Markus Linder — October 10, 2018 Follow @markuslinder — October 10, 2018 It’s October, and you know what that means. The countdown to get your stores ready for the holiday season is on. What is often dubbed the „the most wonderful time of the year” is also a time that’s fraught with stress for many. … Continue reading How To Boost Your 2018 E-Commerce Holiday Sales with Gift Finders
The Nails and Fails of Crypto Affiliate Marketing in 2018
Evan Maslennikov — October 9, 2018 Follow @Run_CPA— October 9, 2018 The Crypto Hype Train of 2017 made a lot of people rich but left even more people poor and looking for a tax attorney. You’ve heard the story. But what nobody’s told you is that the Crypto Industry is still a goldmine for hard-working … Continue reading The Nails and Fails of Crypto Affiliate Marketing in 2018
How to Win the Amazon Buy Box in Q4 2018
Seamus Breslin — October 3, 2018 Follow @repricerexpress — October 3, 2018 Did you know that 82% of all Amazon sales happen through the Buy Box and even more on mobile? Consequently, if you’re not in the Buy Box, your chances of making a sale are pretty slim. What is the Amazon Buy Box? There … Continue reading How to Win the Amazon Buy Box in Q4 2018