By Victoria Klochkova June 1st, 2018 As broadband connections get more affordable and widespread and the quality of mobile Internet grows, video content becomes an integral part of the online experience – and it means that video marketing also becomes an inherent part of marketing strategy. According to statistics gathered in December 2017, 81 percent … Continue reading Top Video Marketing Techniques in 2018
Michael Ugino — May 31, 2018 — May 31, 2018 Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new … Continue reading eBay 2018 Updates: Everything Sellers Need to Know
Hassan Mansoor — May 22, 2018 Follow @Hassan_Mansoor1 — May 22, 2018 World over, the fabric of the eCommerce industry is struggling between the wrap of 4 billion people who have access to the internet and the weft of ever-growing online fraud. Don’t you think online fraud is a blemish on the fair face of … Continue reading 7 Undeniable Risks You Need to Pay Heed to When Launching Your eCommerce Business in 2018 [Infographic]
Monique Danao — May 21, 2018 Follow @monique_pd — May 21, 2018 A lot of businesses use email marketing to communicate with their customers. According to the Radicati Group, the estimated number of email accounts worldwide was at 3.7 billion—and the number of emails sent per day averaged a staggering 269 billion in 2017! With … Continue reading How to Upgrade Your Email Marketing Strategy for 2018
By Jo-Ann Coetzee May 8th, 2018 Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – … Continue reading 17 Digital Marketing Metrics You Should Be Tracking In 2018
Patrick Knight — April 26, 2018 Follow @veriato — April 26, 2018 Studies continue to show that insiders – whether regular employees, IT staff or contractors – can be just as or more damaging to an organization as outsiders. And it isn’t just malicious employees intending to directly harm the company through theft or sabotage. … Continue reading The 2018 Insider Threat Report [Infographic]
Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]
Elisa Gabbert — April 20, 2018 Follow @egabbert — April 20, 2018 Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to … Continue reading State of the Digital Marketing Agency in 2018
Laura Bruck — April 18, 2018 Follow @EZShield — April 18, 2018 I recently had the honor of speaking at 2018 CBA LIVE with Kevin King from ID Analytics. It was a truly remarkable event with inspiration around every corner. We felt at home in our session on the growing risks of synthetic identity theft … Continue reading Four Digital Payment Innovations That Will Change How We Pay in 2018
By Gaurav Sharma April 12th, 2018 With digitization, Search Engine Optimization (SEO) has undoubtedly become an integral part of any business that has an online presence. Millions of users are searching the internet every day to find something or the other. And SEO can certainly improve your search rankings. However, it is getting increasingly difficult to … Continue reading 5 Top KPIs for Measuring SEO Performance in 2018
