Pam Moore — May 10, 2019 Follow @pammktgnut — May 10, 2019 Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It’s easy to get side tracked by all the geekdom in social. From … Continue reading 10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys
Eyal Katz — May 5, 2019 Follow @eyalk100 — May 5, 2019 eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B space. However, it … Continue reading Top 10 B2B eCommerce Platforms for 2019
Susan Friesen — May 3, 2019 Follow @eVisionMedia — May 3, 2019 The Basics & 5 Tips on Using IG for Optimal Social Media Engagement I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can … Continue reading Your 2019 Business Guide to Instagram Stories, Posts & Live Videos
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019 Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019
Peep Laja — April 26, 2019 Follow @peeplaja — April 26, 2019 Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is … Continue reading 8 Web Design Principles to Know in 2019
Ryan Yaeger — April 28, 2019 Follow @YaegerBomb — April 28, 2019 Advertising is a constantly evolving industry, both for those who work within it and those who rely upon it. While that has been the case for decades, the digital era has put it all in flux on a far more rapid scale. It’s … Continue reading Right Place, Right Time: How Your Peers Are Using Digital Marketing in 2019
Arik Hanson — April 28, 2019 — April 28, 2019 Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson, professor, Hubbard School of … Continue reading Social Media Personal Branding Advice for the Class of 2019
Veronica Green-Gott — April 26, 2019 — April 26, 2019 We are officially nearly 1/3rd of the way through 2019. Since we’re trucking through the year at an unbelievable pace (can you believe we’re nearly in May?), now’s as good a time as any to reflect on what we’ve learned so far in 2019. 2018 … Continue reading The Biggest Social Media Lessons We’ve Learned So Far in 2019
Sahail Ashraf — April 26, 2019 — April 26, 2019 Facebook marketing used to be simple. It really did. Budgets were easier to manage, and at one point it was possible to build a brand on Facebook by simply using organic reach. That’s right, you didn’t really have to spend money back in the day, … Continue reading Facebook Marketing: What To Avoid In 2019
