Tag Archives: 2022

2022 Predictions: CTV and cross-channel advertising

What marketers in the new year are looking to gain from increased programmatic investments. Chris Wood on December 30, 2021 2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic … Continue reading 2022 Predictions: CTV and cross-channel advertising

2022 Predictions: Data strategy and privacy

Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations. Chris Wood on December 29, 2021 In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand … Continue reading 2022 Predictions: Data strategy and privacy

The Ultimate Guide to Your Brand’s Successful Change Management in 2022

John Ejiofor December 28, 2021 While the only constant thing people go through in life is change, it has often proved to be uncomfortable. Incidentally, if you refuse to change, you can find it regrettable at the end of the day; the fundamental reason people are averse to any form of change is that change … Continue reading The Ultimate Guide to Your Brand’s Successful Change Management in 2022